Lẹhin awọn ọdun ariyanjiyan, omi ṣuga olokiki ati idapọ pancake, Aunt Jemima, ni a fun lorukọmii ni Ile -iṣẹ Pearl Milling nipasẹ ile -iṣẹ obi Quaker Oats.
Gbigba 'stereotype ẹlẹyamẹya' ti o wa ninu orukọ ati ami iyasọtọ, PepsiCo, alabaṣiṣẹpọ ti Quaker Oats, tun funni ni osise gbólóhùn . Wọn ṣafihan pe lakoko ti awọn ọja Arabinrin Jemima yoo tun wa ni ọja titi di Oṣu Okudu, yoo jẹ ofe ti aami iyasọtọ.
Ni Oṣu Karun ọjọ 2020, ile -iṣẹ naa kede pe o n yipada lati orukọ Aunt Jemima ati irisi rẹ lori apoti naa ati ṣe adehun adehun $ 5 milionu kan lati ṣe atilẹyin agbegbe Black.
Itusilẹ atẹjade tun ṣalaye pe Ile -iṣẹ Pearl Milling yoo ṣe adehun $ 1 million kan si ọna ifiagbara fun awọn ọmọbirin ati obinrin dudu, lẹgbẹẹ awọn akitiyan tẹsiwaju PepsiCo lati gbe iṣowo Black ati awọn agbegbe ga.
Laarin awọn akoko ti atunkọ ti kede ni ifowosi, Twitter jẹ abuzz pẹlu plethora ti awọn aati, pupọ julọ eyiti o pe arin takiti nipa iye ti ko ni idiyele bayi ti igo omi ṣuga Aunt Jemima kan.
kilode ti mo fi n sunkun nigbati mo ya were
Ọja anti Jemima di ọja pataki, o ṣeun si ẹgbẹ apanilerin Twitter
Orukọ naa 'Arabinrin Jemima' ni a royin lati inu ifibu ati pe o ti ṣofintoto fun igba pipẹ fun jijẹ 'iwa -ipa ẹlẹyamẹya' ati aworan ipadasẹhin ti obinrin dudu.
awọn nkan lati ṣe nigbati alaidun rẹ nikan
Ni fifi iyẹn si ọkan, PepsiCo sọ fun awọn alabara pe Arabinrin Jemima ti fun lorukọmii Ile-iṣẹ Mimu Pearl lẹhin ti ọlọ ti o da ni Missouri ti da rẹ ni awọn ọdun 1880.
Lakoko ti ero awọ naa wa bakanna, aami Aunt Jemima ti yọ kuro ni bayi. Ni ina ti gbigbe yii, laipẹ Twitter yipada si ibudo ti ijiroro lile bi awọn olumulo ṣe nronu ipa ipa ti gbigbe.
Ni afikun, pẹlu ami iyasọtọ Aunt Jemima ti o dagbasoke ipilẹ olufẹ ti tirẹ. Twitter bẹrẹ si arin takiti bi awọn onijakidijagan ṣe ṣafihan awọn ẹtọ iṣogo lori nini ti igo ti o ṣojukokoro ti omi ṣuga ala ati idapọ pancake:
Mi ni ile itaja ti n wa omi ṣuga Aunt Jemima lalẹ pic.twitter.com/D9nuasXR82
- Ọlọrọ (@UptownDCRich) Oṣu Karun ọjọ 10, 2021
Arabinrin Jemima yoo ṣe aṣa lakoko #Osu BlackBistHistory ... pic.twitter.com/NETlOQHEcn
- Jermaine (@JermaineWatkins) Oṣu Karun ọjọ 10, 2021
Omi ṣuga Jemima ti yi orukọ rẹ pada…. ṣugbọn emi yoo ra nigba ti omi ṣuga oyinbo maple gangan wa ti o ti ta tẹlẹ ni awọn ile itaja ọjà?
teatime75 (@ teatime75) Oṣu Karun ọjọ 10, 2021
Emi: pic.twitter.com/ZdetDUkCK0
Emi ko nawo ni DogeCoin nigbati mo ni aye.
- ME Howard (@pickle_water) Oṣu Karun ọjọ 10, 2021
Mo ṣe idoko -owo ni awọn igo pupọ ti Arabinrin Jemima, sibẹsibẹ. pic.twitter.com/GnJBdUVqbo
Mo n fa gaan fun eyi lati jẹ atunkọ Aunt Jemima: pic.twitter.com/dvNrR8hISg
- Skillet McTavish Esq. (@SMcTavishESQ) Oṣu Karun ọjọ 10, 2021
Anti Jemima nlọ ere omi ṣuga pic.twitter.com/5NunzRcJNk
bawo ni o ṣe gba mojo rẹ pada- Josiah Johnson (@KingJosiah54) Oṣu Karun ọjọ 10, 2021
Lemme lọ lori iṣura x ki o fi awọn igo jemima anti wọnyi wa nibẹ. https://t.co/u0WYUG6MKk
bawo ni lati sọ ti ko ba nifẹ- Omi Tutu (@OfficialIce) Oṣu Karun ọjọ 10, 2021
Iṣura lori ṣuga iya jemima ASAP, yoo jẹ awọn kaadi iṣowo tuntun https://t.co/ECGClVW7wa
- harriet tubman 20s (@Kaso_x) Oṣu Karun ọjọ 10, 2021
Scalpers sare lati gba Omi ṣuga Jemima ṣaaju ki o to pari ọja pic.twitter.com/ux8vazu0EH
- Neon (@Neonistoshort) Oṣu Karun ọjọ 10, 2021
Nitorinaa bayi iya mi n jẹ ki n fipamọ gbogbo awọn igo atijọ mi ti ṣuga Aunt Jemima
- Kyrie Jenner (@Nateeeeeee) Oṣu Karun ọjọ 10, 2021
Aami ti a mọ tẹlẹ bi Aunt Jemima lẹhin ti wọn yi orukọ wọn pada: pic.twitter.com/FBgYBIZlah
- iBlewupthemoon (@iblewupthemoon) Oṣu Karun ọjọ 10, 2021
Awhhh naw. Anti Jemima rọpo ?! Awọn apopọ Dem pancake ti kọ yatọ #auntjemima pic.twitter.com/k1v6kGykxK
awọn idi fun titọju ibatan ibatan- Charles - (@TheIGCharlie) Oṣu Karun ọjọ 10, 2021
Kini nipa Aunt Jemima .... pic.twitter.com/9w5eJLXPDz
- DavaStarr (@DavaStarr) Oṣu Karun ọjọ 10, 2021
Bibajẹ iran ti o tẹle kii yoo mọ nipa ṣuga jemima anti bayi pic.twitter.com/v2txAvzB39
- Velle (Awọn agekuru 17-7) ⁶𓅓 (@ahappyclipfan) Oṣu Karun ọjọ 10, 2021
Ni kete ti anti Jemima dide kuro ninu apoti ati igo naa. pic.twitter.com/SdMPSPUKY8
- Jermaine (@JermaineWatkins) Oṣu Karun ọjọ 10, 2021
Arakunrin Bens ti n wo yika bii kini nipa mi? pic.twitter.com/l9Uj0sV1l1
- XRPthe1 (@ xrpina78) Oṣu Karun ọjọ 10, 2021
Lati awọn aati ti o wa loke, o dabi pe awọn alabara ti rii ara wọn ni gbogbo ọja tuntun lati nawo sinu, bi ilosoke ifojusọna ni ibeere fun awọn ọja Aunt Jemima ni a nireti lati waye laipẹ.
Ẹrin ni apa kan, gbigbe PepsiCo ti ni iyin bi onitẹsiwaju ati arabara. Orisirisi awọn eniyan nireti pe yoo ṣeto bọọlu sẹsẹ bayi fun awọn burandi diẹ sii lati fo si ẹgbẹ ti iyipada.
